THE BATTERY

 

 

01

BRIEF

The Battery is a members-only social tech club funded privately by owners Michael and Xochi Birch. Inspired by the village pubs in London where they met, Michael and Xochi wanted to recreate an exclusive culture where diverse communities come together and exchange ideas and inspiration. While the The Battery was under construction, its web presence needed to be developed in parallel. We took design cues from the building, including the interior design aesthetics, and applied core branding elements to translate into functional web standards. 

 
 

02

ESTABLISHING THE DESIGN LANGUAGE

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03

WEB PRESENCE

 
 
 

04

INSIDE THE CLUB