BE THE RIOTTT!
In 2006, Coachella owned the festival circuit with notable lineups. To disrupt and innovate the festival scene, a collaborative effort between Prem Kumta of Flavor Group, Sean Miyashiro of Recreation Worldwide, and Barry Lai of Design Rehab, turned San Francisco's Bill Graham Civic Center into a melting pot of cultural music expression.
We engaged a landscape of 20+ stellar artists on one bill as a catalyst to the parent partnership, Riottt.com - a blog landing for artist and musicians. Be The Riottt! was born with the objective to educate and to satiate the appetites of those seeking vanguard experiences through innovative independent musicians and artists.
A NORTHERN CALIFORNIA CULTURE EXPO
The landscape of artist on the roster was stellar so the experience and sound needed to be just as grand. This all day event gained notable attention across social and printed platforms like Spin Magazine, and Pitchfork.