BRIEF

The Battery is a members-only social tech club funded privately by owners Michael and Xochi Birch. Inspired by the village pubs in London where they met, Michael and Xochi wanted to recreate an exclusive culture where diverse communities come together and exchange ideas and inspiration. While The Battery itself was under construction, its web presence needed to be built in parallel.

STRATEGY

We took design cues from the building, including interior design aesthetics, and applied core branding elements from the printed goods to translate into functional web standards. We had the pleasure to work along side the dedicated development team at Monkey Inferno and the branding team at mm-sf for this project.

 
 

CREATING THE BLUEPRINTS

 

The web aesthetics needed to reflect the established print branding elements. We took the standards and built a web  guideline outlining the use of  colors, typefaces, web branding elements, and how images are to be presented.

 

SEEKING INSPIRATION FROM THE SOURCE

 

 

When you have questions, you ask. When you need inspiration, you seek it. We were fortunate enough to be given a hardhat tour opportunity to seek it from the source, The Battery. 

 

A PLACE TO INVIGORATE AND RECHARGE

 
Inspired by the city of San Francisco and its diverse culture, The Battery is designed to engage and stimulate forward-thinking minds in the arts, technology and other thriving industries. Our vision is to create a culture where inspiration is embraced, diverse communities come together and egos are checked at the door.
— Xochi & Michael Birch
 

THE WEB PRESENCE

 
 

 

Development

Johnathan Sousa

Design

Barry Lai

Producer

Wes Wong

Photography

Ken Faulk