HYPEBEAST Issue 10: The Alliance Issue

HYPEBEAST Issue 10: The Alliance Issue

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ISSUE 10: THE ALLIANCE ISSUE

Collaboration is intertwined with our culture and it is a process that we encounter on a daily basis, whether in fashion, art, design or music. For this reason, we saw it fitting to center HYPEBEAST Magazine Issue 10: The Alliance Issue around this topic area to coincide with our 10-year anniversary. We reached out to figures at the forefront of our culture to help recap the past decade via their curation of collaboration items, which includes the likes of Slam Jam’s founder Luca Benini, colette’s founder Sarah Andelman, UNITED ARROWS & SONS’ Poggy, art purveyor Emmanuel Perrotin, alongside a slew of legendary curators. We also sat down with Nike’s CEO Mark Parker, BEINGHUNTED.’s Jörg Haas and Vans’ Head of Design Rian Pozzebon to discuss the intricacies of working with other brands, the rationale behind the act, and the relevance of collaboration to our culture. Additionally, renowned photographer Ari Marcopolous and up-and-coming fashion photographer Less captured the cultural impact of collaboration through the lens of Eastern and Western sensibilities. Since 2005, we have evolved to encompass an array of topic areas — with fashion at our core — and we hope to share our love and passion for it in our most product-oriented issue to date.

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