BRIEF

Plinth is a full service agency for companies in need of crowdsourced funding campaigns. Specific, we know, but there's a demand for smart and effective campaigns and Desi Danganan, founder of Plinth, has a solid track record for starting companies with great strategies to seek funding.

STRATEGY

Desi came to us with the need to help brand his company from the ground up. We executed moniker exercises, typographic studies, and geometric shape research to kick off the branding scope of work. The web presence and marketing elements followed suit. 

 

IDEATION OF THE BRAND MARK

 

Plinth is the intersection of strategy, design and execution.

 

PRINT AND PIXELS, THE USE OF THE MARK

 
 

 
I was addicted to ideas that were hard to comprehend and difficult to translate into words and forms. Design Rehab, pulled me from the clouds and grounded me patiently until the grey areas became black and white. Eventually disparate and disconnected ideas became cohesive and an amazing brand concept came to life.
— Desi Danganan of PLINTH