First Article, Artisan Collection video lookbook

I am pleased to reveal the First Article, Artisan Collection video lookbook. I couldn't have had a better cast of folks be associated with this short film. Big thank you's go to Alex Vo for translating my words into visual poetry using the almighty RED camera, B. Lewis for an amazing the original score, our protagonist / Mr. PR for First Article, Ben Daniels, and the PLSTK crew backing the efforts.

On April 25, 2014, we will reveal to you our classically refined wardrobe staples - The Artisan Collection 2014. We proudly present to you a brand designed, engineered and manufactured in San Francisco, we give you the First Article.

Alex Vo (

B.Lewis (

Barry Lai