Nike, Reuse-a-Shoe

 Nike Reuse-a-Shoe takes worn out athletic shoes and grinds them down to create a new material called Nike Grind, which is used to make high-quality sports surfaces including courts, turf fields, tracks and more. 

Full project page: http://manvsmachine.co.uk/projects/project/nike_reuse_a_shoe
Design, Direction & animation: ManvsMachine
Audio: Echolab

 

Barry Lai