NB's FIRST EXPERIENCE STORE
It was 1906 in Boston – the city of marathons – when William J. Riley discovered, in his own backyard, that a chicken could use its three claws to maintain perfect balance. As a result, Riley was inspired to apply the balance principle to his design of the most advanced arch support system the world had ever seen. This new support system afforded more comfort and a better fit than ever before. It was this legendary story that was the humble beginning of what has evolved into today’s New Balance. Since then, New Balance has continued to passionately and diligently pursue the best quality and comfort in their products. This has resulted in an organization that today provides top-quality shoes, offering comfort across six different widths and two different heights. This spirit of professionalism and passion has accompanied the brand from the day it was founded 103 years ago, to its newest presence today, in Beijing, China.