Check this video put together by the advertising agency Mather Communications in Prague, Czech Republic. Mather Communications developed this creative to promote Rugby against its national pastime, football. It's unfortunate that Rugby dosn't have the same backing as football or hockey in Czech Republic.
Creative Directors: Will Rust, Jirka Langpaul
Art Director: David Zezula, Marek Hes
Copywriter: Will Rust
Director: Steen Agro