BRIEF

Known for his versatile style and dance-floor empathy, Germel "G-Wrex" Boado has been the go-to DJ for Bay Area private events, weddings and clubs for over two decades. G-Wrex needed a brand refresh that reflects his style and approach to his events. This included a new mark, web presence, business cards, and PR photos.

STRATEGY

We knew G-Wrex needed a brand mark that was as versatile as his style - something that needed to work in a corporate environment as much as it did in a club environment. We let the final logo mark and the guideline dictate everything from the way the photos were shot, to how the new web presence looked. In the end, we delivered a marketing tool kit that exuded nightlife with professionalism. 

 

CHOOSING THE RIGHT MARK

 
 
 
Redesigning my brand logo and building my website with Barry has changed my business completely. I net eight private clients ranging from weddings, to corporate events last year. This year hasn’t ended yet and I’ve already doubled my bookings and I am on track to tripling my goal at the end of the year thanks to the new vibe.
— GERMEL "GWREX" BOADO
 

PHOTOGRAPHIC DIRECTION


THE WEB PRESENCE

 
 

 

Photography

Salt