The story of First Article all started with a common passion for quality goods.
We founded the company to solve the lack of locally manufactured quality goods. The vision was to assemble a line of versatile perennial favorites from outerwear to accessories. Each garment in the collection reflects a necessity we all have in our lives, may it be a subdued transitional jacket that works with denim, or a moisture wicking melton wool cap for casual Sundays. Our garments are manufactured in San Francisco and produced in limited quantity in efforts to focus on quality.
STRATEGY IN DEVELOPMENT
THE VIDEO LOOKBOOK
LOOKBOOK PHOTOGRAPHIC DIRECTION
THE WEB PRESENCE
Marketing / PR