BRIEF

In 2006, Coachella owned the festival circuit with notable lineups. To disrupt and innovate the festival scene, a collaborative effort between Prem Kumta of Flavor Group, Sean Miyashiro of Recreation Worldwide, and Barry Lai of Design Rehab, turned San Francisco's Bill Graham Civic Center into a melting pot of cultural music expression.

We engaged a landscape of 20+ stellar artists on one bill as a catalyst to the parent partnership, Riottt.com - a blog landing for artist and musicians. Be The Riottt! was born with the objective to educate and to satiate the appetites of those seeking vanguard experiences through innovative independent musicians and artists.

 

A NORTHERN CALIFORNIA CULTURE EXPO

 

The landscape of artist on the roster was stellar so the experience and sound needed to be just as grand. This all day event gained notable attention across social and printed platforms like Spin Magazine, and Pitchfork.

 

THE ARTIST ON THE BILL


MARKETING COLLATERAL

 

STEVEN HARRINGTON x BE THE RIOTTT!

THE "COME" CAMPAIGN

 

SELECT EVENT PERFORMANCES

 

The Rapture "Get Myself Into It", live at BE THE RIOTTT! in 2006

Greg Gills aka GIRL TALK, live at BE THE RIOTTT! in 2006

The Living Legends, "Rabbit Hole", live at BE THE RIOTTT! in 2006

Explosions in the Sky "Greet Death", live at BE THE RIOTTT! in 2006

 

 
Be the Riottt! wasn’t just about the buzz bands, though, as hip-hop artists had a formidable presence.
— Spin Magazine
Riottt.com’s first introduction to the world, and San Francisco seemed an obvious choice due to its progressive culture as well as the fact that there is no yearly festival of the kind in the city.
— Paste Magazine
 

 

Art Direction

Barry Lai

Strategy

Sean Miyashiro

Prem Kumta 

Marketing

Sky Gellatly

Rickey Kim

Kevin Craft